Executive Director Marketing Communications

Irma Calderón Woodruff

A marketing professional with expertise in traditional and digital marketing. 

Irma Calderón Woodruff has over 25 years of experience in traditional and digital marketing communications.

She is a veteran of AT&T where she launched the company’s first successful Hispanic marketing campaign generating over $30M in revenues in six months in San Antonio and over $60M in six months in Houston. The campaign won the company’s first ever Gold Effie Award from the American Marketing Association.

Held 18 middle and senior level positions directing AT&T Public Relations, Advertising, Marketing and Stakeholder activities. Also served as Director of Diversity Marketing and led the company’s $40M foundation.

Irma is an experienced writer and an expert in TV, Radio, Print and Direct Response advertising as well as digital marketing directing the creation of websites, social media campaigns, and search engine marketing and optimization.

Fluent in English and Spanish. Graduated with a bachelor’s degree in liberal arts and a major in journalism from the University of Texas at El Paso. When she’s not working, she spends time with her son, Thaddeus, and her English Bulldog, Winston.

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